Paul McLauchlan: What clothes are Irish men buying this winter?
Paraboot's 'Michael' style is Andy Collins winter go to Paul McLauchlan fashion
Who’s buying clothes during a pandemic?
This is the multi-billion dollar question on everyone’s lips from CEOs to customers. What use do new clothes have for 'lockdown life'? Clothing functions secondary to our personalities — it amplifies who we are and what we have to say about ourselves. If the number of people we’re seeing is dramatically reduced, as it looks to be with Ireland in a six-week Level 5 lockdown, what use do your fineries have?
