Trend of the Week: Sustainable style

Step lightly in clothes that don’t cost the earth.
Trend of the Week: Sustainable style


The price tag attached to looking stylish impacts more than just our wallets. With sustainability increasingly at the heart of how we shop and what we buy, getting behind the seams is key to making considered fashion choices. From fair-trade ethics to recycled fabrics and planet-friendly processes, we’ve bought you the retailers that are making strides to come full circle.

Main image: ‘Boss Lady’ Iris Apfel t-shirt, Jill and Gill, €60

Above image: ‘Faye’ skinny jeans, €249; ‘Ella’ cashmere sweater, €199, Theo + George


Close the loop with more conscious pieces.

‘Venturi’ vegan sneakers, Veja, €140

H&M Conscious ruffle hem dress, H&M, €99.99

GmbH ‘Luka’ printed Lyocell and cotton-blend shirt, Net-a-Porter, €525

Mara Hoffman ‘Arlo’ belted striped Tencel™ Lyocell, and organic cotton-blend twill jacket, Net-a-Porter, €570

100 % organic cotton ‘Ariel’ wide-leg jeans, People Tree, €129

Oversized organic cotton and eco-friendly hemp blazer, Arket, €150

‘Olivia’ hammered satin viscose dress, Mother of Pearl, €665

Flowy paperbag Tencel™ Lyocell, linen, and cotton trousers, Arket, €89


• ARKET: This Swedish lifestyle brand invests in creating custom yarns and fabrics out of reusables, studying vintage garments and collaborating with suppliers, in a bid to improving the lifespan of its garments.

• GMBH: Berlin-based label founded by menswear designer Serhat Isik and fashion photographer Benjamin Alexander Huseby. Expect sustainably sourced vintage and deadstock fabrics used to reinvent traditional workwear staples.

• H&M CONSCIOUS: Part of the H&M group’s long-term commitment to use 100% recycled or other sustainably sourced materials by 2030; and to show how and where its products are made wherever possible.

• JILL +GILL: Irish design duo known for its illustrated unisex apparel collections made with ethical and natural fibres from sustainable plantations.

• MARA HOFFMAN: New York designer Mara Hoffman crafts socially responsible collections using ethically sourced and recycled, natural or organic fibres. Fair treatment of workers and artisans is a priority, as is minimising waste and energy usage in garment production.

• MOTHER OF PEARL: London-based label known for original in-house prints, sourcing sustainable fabrics and commitment to complete tractability across its supply chains,

• PEOPLE TREE: A pioneer in sustainable fair-trade fashion since 1991. Known for its contemporary, designs and exclusive prints created using artisan skills such as hand weaving, hand knitting, hand embroidery and hand block printing.

• THEO + GEORGE: Irish online retailer synonymous with seasonless wardrobe staples sourced from fair trade suppliers. All garments are rigorously well-crafted with reusable and/or recyclable packaging as standard.

• VEJA: Cult French sneaker brand focusing on transparency, fair trade and social and environmental responsibility. Known to source natural rubber directly from seringueiro communities in the Amazon rainforest to save on water, energy and harmful emissions.

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