50 shades of beige. How did boring beige get to be such a fashion trend?

It’s official. Beige is the new black or, should I say, the new bland. Once an outlier on the Pantone charts, the non-descript neutral-turned-modern day insult has become fashion’s latest darling. The question is, why?

After all, camel is considered; nude is sexy; cappuccino and biscuit are cosy; bisque and ecru are downright exotic. But beige? Beige, is, well, beige.