Modern Botany: The little beauty brand that could

Modern Botany entered the beauty market in 2016 with one product – an oil that quickly achieved cult status. Now the brand, from its little base in West Cork, is launching a natural deodorant, writes Carolyn Moore

Passing Modern Botany on Schull’s main street, you’d be hard pressed to guess it was a beauty emporium. With no flashy advertising or smiling, photoshopped faces, its large window reveals a tiny shop space with a small table of products on display. It’s as far removed as you can get from the barrage of imagery and products that greets you in any department store or high street pharmacy.