Nordic style is what women want

’& Other Stories’ is the latest Scandinavian label we’ll all be clamouring to buy. From COS to H&M, why can’t we get enough of Nordic style? Carolyn Moore reports

f you thought the Nordic invasion of Ireland ended centuries ago, think again; we’re under siege once more. This time it’s a Scandinavian- style invasion, and if the eagerness with which we’re anticipating the arrival to these shores of & Other Stories is anything to go by, it seems we’re welcoming it with open arms.

When the latest brand from the Swedish H&M group opens its doors soon on Grafton Street, style-setters will be clamouring to snap up & Other Stories’ winter must-haves, from achingly cool party wear with a retro-futuristic lean, to smart, practical wardrobe builders with a distinctly Scandinavian vibe.