VEGANISM has seen a huge surge over the last 10 years, with a growing number of people now saying they follow a dairy and meat-free diet.
Not for the first time, celebs are leading the way.
Beyoncé and Jay have set up a vegan meal delivery service, while Natalie Portman and Woody Harrelson have also taken up a diet free from animal products.
Powered by social media and the ‘clean eating’ movement, more young people are ditching animal products and that includes cosmetics.
But even if you scour ingredients lists, it can be hard to know what’s safe and what’s not.
Beeswax and honey, for instance, are obviously creature-derived, but did you know collagen and retinol often are too?
The good news is, there are now heaps of vegan brands and products that are just as effective as their mainstream counterparts.
These are the vegan-friendly buys you can rely on...
New from award-winning hair salon Gielly Green comes the Boutique Collection, a range of paraben and fragrance-free vegan products, including the nourishing Repair Shampoo, €21.90, which uses seabuckthorn oil and dead sea minerals, and the Argan Ultime, €35.70, a 100% argan oil treatment for hair and body ( www.giellygreen.co.uk 00 44 20 7034 3060).
Botanical brand Arbonne’s latest launch is the antioxidant-packed Arbonne Intelligence Nourishing Facial Oil, €67.90, which can be used like a serum to boost your moisturising routine.
The brand is also well-known for its high-quality vegan make-up. Try the new It’s All In The Eyes Shadow Duos, €36.85 each, for long-lasting everyday shades ( www.arbonne.com plus p&p).
CULT AND CRUELTY-FREE
Cult make-up fave Illamasqua has recently received PETA accreditation and stocks more than 300 vegan products, including their bestselling Skin Base Foundation, €28.75, ( www.debenhams.ie ).
Original Source’s new creamy shower milks are made with non-dairy alternatives like coconut, almond and bamboo milk, meaning they’re all vegan certified.
Try the fruity Cherry & Almond Milk Moisturising Shower Milk, €3.15 ( www.superdrug.com ).
QUENCH YOUR SKIN’S THIRST
Dr Howard Murad brings decades of dermatology expertise to his eponymous brand, using natural and vegan products wherever possible.
His innovative new Hydro-Dynamic Quenching Essence, €73.95, utilises Mexican blue agave leaf to help the skin retain moisture, plus a blend of plumping watermelon, apple and lentil extracts ( www.lookfantastic.com ).
YOUR SENSITIVE SIDE
Small but perfectly formed, Skincere is a 100% natural range of five skincare products that are soya, wheat, gluten, dairy and nut free.
Ideal for sensitive skin, the Cream Cleanser, €27.99, gently removes make-up, while the coconut oil contained within it soothes and hydrates ( www.hollandandbarrett.ie ).
Founded in Germany, Lavera has been making natural cosmetics for nearly 30 years, growing to encompass a huge range of organic and vegan skincare, hair, make-up, bath and body products.
This summer a new suncare range was launched, including the delightfully cooling, aloe vera-packed Organic After Sun Lotion, €12.09 ( www.holland&barrett.ie ).
UNMASK YOUR POTENTIAL
The Body Shop, known for its planet-friendly approach, has a new range of face masks, all of which are vegetarian, plus the Amazonian Acai Energising Radiance Mask, €17.25, is vegan, and uses the vitamin C-rich Brazilian acai fruit to revitalize your complexion (available August 16).
There are quite a few vegan-friendly hair dyes out there, but a lot of them tend to feature really bright rainbow colours.
For a wide range of more natural shades, you can’t beat Tints of Nature, which makes more than 30 permanent dyes from platinum blonde to black.
Tints Of Nature Soft Copper Blonde Permanent Hair Colour, €13.40 ( www.hereshealth.ie )
Formulated to remedy dry skin and scalp, the Barefoot SOS range comprises moisturisers, haircare, oils and rich rescue creams. For a daily dose of vegan hydration, try the Dry and Sensitive - Face and Body Rescue Cream, from €6.56 ( www.bodykind.ie ).