Over €1m spent on advertising campaign to encourage school attendance

A spokesperson of the Department of Education and Youth said tackling the school attendance issue was a key priority for education minister Hildegarde Naughton.

An advertising campaign aimed at improving school attendance has cost over €1m in the seven months since it was introduced, the Department for Education and Youth has confirmed.

The campaign, entitled ‘Every School Day is a New Day’, was launched late last September by Tusla Education Support Service (TESS) and the Department of Education.