Trend of the week: Demin

Demin is fashion’s most enduring statement says Annmarie O’Connor.

INSPIRATION

Denim refuses to die. Long live denim. From Levi Strauss’ gold mining roots to the anti-establishment message of the 50s, 60s and 70s; not to mention the sexdriven ads of the 80s and 90s (Calvin Klein, anyone?) or the potential health risks of noughties’ super skinnies, the blue jean has come full circle.