YouTube star Lisa Eldridge brings make-up advice from the screen to the bookshelf

With millions of YouTube fans, Lisa Eldridge is at the top of her game. Katie Wright grills the make-up guru.

ONLINE beauty tutorials are big business these days, generating billions of views and turning amateurs and teens into celebrities (on the internet at least).

But in YouTube’s upper echelons, there’s one notable exception: Lisa Eldridge was anything but an amateur when she started uploading how-to clips back in 2009.