YouTube star Lisa Eldridge brings make-up advice from the screen to the bookshelf
ONLINE beauty tutorials are big business these days, generating billions of views and turning amateurs and teens into celebrities (on the internet at least).
But in YouTube’s upper echelons, there’s one notable exception: Lisa Eldridge was anything but an amateur when she started uploading how-to clips back in 2009.
By that stage, the make-up artist, who grew up in Liverpool, had already racked up more than 15 years’ experience in the industry, adorning the faces of celebs and supermodels for red carpets and cover shoots.
Her staggering client list includes everyone from Kate Moss to Kim Kardashian West (she’s currently responsible for Kate Winslet’s looks while promoting the new Steve Jobs film) and Eldridge has held numerous creative director roles at major brands, including her current post at Lancôme.
As if her schedule wasn’t jam-packed enough, she has just published her first book — but it’s not just a rehash of her most viewed videos.
“Everyone expected me to do a how-to book, so I didn’t want to do that,” she laughs. Face Paint: The Story Of Makeup chronicles cosmetics throughout the ages.
“My dream is that anyone who reads it, the next morning when they pick up their make-up bag, they’ll look at it in a whole new light,” she says.
So what are her tried-and-true treasures? The beauty guru spills the beans ...
DESERT ISLAND PICKS
If Eldridge had to choose three desert island essentials they would be...
Avene Hydrance Optimale UV Light SPF 20, €24.99, www.boots.ie and pharmacies
“I’d want SPF of some description, because I don’t want to end up all pigmented and patchy.”
Lancôme Hypnose Volume-a-porter Mascara, €27.50, www.debenhams.ie.
“This is an everyday mascara that’s good at separating [the lashes] and easy to put on.”
Laura Mercier Secret Camouflage, €39, www.brownthomas.ie
“Because if I do have a massive spot, I’d like to be able to cover them please!
ENDURING ESSENTIALS
These are the classicsin her kit for years:
Chanel Natural Finish Loose Powder, €44.50, www.boots.ie
“There are certain things I’ve had in my kit forever, like Chanel powder.”
MAC Studio Face and Body Foundation, €31.50 www.brownthomas.ie
“I’ve been using the MAC Face and Body Make-up since it launched.”
Kryolan Viva Colour Palette 5 Colours in Spice, €31 plus p&p, www.kryolan.com
“I always used to go to Screenface [the professional make-up shop] and buy the Kryolan palettes with all the different cream eyeshadow colours in.”
FUTURE FAVOURITES
Following a trip to Asia, Eldridge’s new obsession is make-up that delivers the product via a ‘cushion’ sponge...
Lancôme Miracle Cushion Fluid Foundation, €38, www.brownthomas.ie
“I went to Korea on a fact-finding trip for Lancôme and I came back with all of this cushion technology, and now we’ve done a foundation for Lancôme.”
Etude House Precious Mineral Magic Any Cushion in Mint, €22.50, plus p&p Lunatu.com
“I’ve got all these Korean products in my kit now, they’re amazing colours. I bought two new suitcases out there and came back with a lot of make-up!”
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