In such a competitive market, it takes a truly remarkable product to stand out, so when sales soar, you know you’ve got a real winner on your hands (or face).
In a bid to suss out the champs from the also-rans, we asked a clutch of our favourite cult brands to reveal what flies off the shelves fastest.
From body butter to blusher and scent to scrub, meet the beauty bestsellers...
More than 20 years since it debuted, L’Occitane Shea Butter Hand Cream, €23, remains the brand’s number-one seller.
One tube of this rich but fast-absorbing formula is sold every three seconds — devotees won’t leave home without it their mini tube ( www.loccitane.com ).
A staple of make-up artists, Elizabeth Arden’s 8-Hour Cream, €33, is a hardworking rich balm that deals with a string of beauty emergencies, from flaky skin to blotches and minor irritations.
It’s been on the shelves for more than 80 years, proving its worth through the decades. Also available as a fragrance-free formula.
It may be phenomenally popular, but this is no lowest common denominator or one-note wonder scent.
Jo Malone Pomegranate Noir Cologne, €52 for 30ml, is bold, succulent, and unforgettable ( www.brownthomas.ie ).
Benefit’s They’re Real mascara isn’t just a top-seller for the brand, it’s been a bestselling mascara for the last four years.
To celebrate, the They’re Real Sexy Steal set, €27.30, containing the original mascara plus a mini liner and remover, has just hit the shops ( www.debenhams.ie ).
Originally a hit in its native France, Melvita L’Or Rose Firming Oil, €43.20, is a gorgeously-scented cellulite- targeting treatment.
Only launched in Europe in April, so many bottles have already been sold that if they were all stacked up, they’d reach the height of six-and-a-half Eiffel Towers. Très bien, non? ( www.feeluinque.com , free P&P).
Not only does it have a pun-tastic name, Soap & Glory’s The Righteous Butter, €14, is a thick, luscious lotion that’s loved the world over. One pink tub is sold every 20 seconds worldwide and it’s won a stack of awards too ( www.boots.ie ).
The product of 20 years of dermatology research, Shiseido Ultimune Power Infusing Concentrate, €87 for 30mls, uses a unique complex to boost skin’s immunity, and it’s proven a hit with consumers since it debuted last year — one bottle is sold every 18 seconds worldwide ( www.shiseido.com ).
: Originally created for Audrey Hepburn more than 40 years ago, Philip Kingsley Elasticizer has continued its reign as the most intensive conditioning product out there. Now, the first ever scented version of the treatment is out, Geranium & Neroli Elasticizer, €38.56 ( www.feelunique.com ).
The tea tree has long been harnessed for its blemish-busting and skin-calming properties. The Body Shop’s Tea Tree Oil, €9.50, is Fairtrade, organic, and a bargain to boot. No wonder one is sold every eight seconds ( www.thebodyshop.ie ).
The legendary Orgasm shade from NARS — a warm, peachy hue — is responsible for shifting 135 units per hour, be it blusher, lipstick, or the famous Multiple sticks.
Where to start if you haven’t tried this ultra-flattering pink yet? The Orgasm Blush, €30, will have you screaming with delight ( www.brownthomas.ie ).
Make-up artists swear by Illamasqua Hydra Veil, €32, a silky gel that leaves skin superbly smooth and perfectly primed for make-up. The shiny jet black pot comes with a dinky scoop for measuring out the ideal dose to apply with a foundation brush ( www.debenhams.ie ).