Jack White has hit out at reality TV shows.
The former White Stripes frontman has criticised people who appear on talent shows insisting they are only interested in instant fame and he claims the format dilutes the work of credible artists.
In an interview with the new issue of Britain's Esquire magazine, he said: "The goal of modern celebrity is to make yourself into the lowest common denominator, 'Hey, I'm a guy just like you. I like beer, a football game.' Especially in reality television, you'll see what people will go so far as to make a fool out of themselves just to prove that."
The 37-year-old musician went on to criticise Oscar-winning director Clint Eastwood, 82, who recently appeared on E! fly-on-the-wall series, 'Mrs. Eastwood & Company' with his wife Dina.
He said: "I don't want to see a reality show about Michelangelo. You know, Clint Eastwood is doing one with his family and it's such a disappointment.
"There's no reason to put yourself in a position that makes things completely un-special."
As well as taking a shot at reality television, Jack doesn't think celebrities should use social networking site Twitter to report on their mundane everyday activities.
He said: "I think the only people who should have Twitter accounts are comedians. Because it's all about one-liners. I would use it if Conan O'Brien or Reggie Watts or Stephen Colbert were to walk into a room and tell me one joke and leave. But you don't want Gore Vidal telling you, 'I'm doing my dishes right now.'"