'Skyfall' director defends product placement

Sam Mendes has defended the use of product placement in 'Skyfall'.

'Skyfall' director defends product placement

Sam Mendes has defended the use of product placement in 'Skyfall'.

The James Bond director insists there was "no compromise" artistically in making the British spy film franchise because secret agent 007 is naturally attracted to alcohol, fast cars and flash watches.

Already a subscriber? Sign in

You have reached your article limit.

Unlimited access. Half the price.

Annual €120 €60

Best value

Monthly €10€5 / month

More in this section

Lifestyle

Newsletter

The best food, health, entertainment and lifestyle content from the Irish Examiner, direct to your inbox.

Cookie Policy Privacy Policy Brand Safety FAQ Help Contact Us Terms and Conditions

© Examiner Echo Group Limited