See some of the hilarious reactions to a Halloween prank in a Kilkenny pub

A brewery in Kilkenny has come up with a hilarious Halloween prank to promote their revival of a beer set up 300 years ago in the city by ’Ghost Sully’.

Sullivan’s enlisted the team behind RTE’s hidden camera show ’The Fear’ to film customers’ reactions to a possessed beer tap talking to them, courtesy of the voicing talents of Irish actor Morgan C. Jones of ’Game of Thrones’ fame.

Cue startled glances around the quiet pub as customers can’t work out who has just joined in with their toasts and tried to introduce themselves with a creepy: "Ladies."