Podcast Corner: Was Taylor's album announcment a new era in podcasting or Swiftienomics?

Taylor Swift, often seen at her boyfriend’s NFL games since, was by his side on the season premiere of New Heights on August 14, announcing all the details of her new album, The Life of a Showgirl, in her first in-depth interview in years.
Taylor Swift talks about reclaiming her masters, wrapping The Eras Tour, and The Life of a Showgirl on the New Heights podcast with Jason and Travis Kelce. Picture: New Heights / Youtube

Taylor Swift talks about reclaiming her masters, wrapping The Eras Tour, and The Life of a Showgirl on the New Heights podcast with Jason and Travis Kelce. Picture: New Heights / Youtube

Tue, 19 Aug, 2025 - 01:00
Eoghan O’Sullivan

Taylor Swift picked her boyfriend’s podcast to announce her new album last week — and 18 million people watched on YouTube.

Does it herald the next, ahem, era of podcasting?

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