Easter eggs have been spotted on supermarket shelves around the UK just days after Christmas.
Shoppers around the UK have been reporting sightings on social media, with some shops reportedly stocking the chocolate treats from as early as St Stephen's Day – a full 109 days before Easter Sunday, which falls on April 12 in 2020.
Shops including Co-op, Iceland and Sainsbury’s have been spotted with chocolate eggs on display.
Sue McGorry, who took a photo of Easter eggs on the shelves of a branch of the Co-op in Liverpool, tweeted: “I haven’t even finished the mince pies and spotted Easter eggs in the shop!!!”
And Sarah-Jane Hope, who was confronted with a similar sight at a Co-op in Edinburgh, wrote: “My local shop has #easter eggs in and it’s not even #2020 yet!”
My local shop has #easter eggs in and it’s not even #2020 yet! pic.twitter.com/V8skSIfHN2— Sarah-Jane (@SarahjHope) December 29, 2019
Tracy Armstrong saw a display of Cadbury Creme Eggs and Mini Eggs in a Sainsbury’s in Prestwick.
She tweeted: “Yep folks, here comes Easter. Taken today in local Sainsburys! #MerryEaster #HappyNewEaster #Easter #EasterEggs #WTF”
Another Twitter user, Jackie Orton, suggested the sight of chocolate eggs in a Co-op in Solihull meant Christmas was over.
OMG...Easter eggs! #Christmasisovernow pic.twitter.com/BrFWmcqj2I— Jackie O (@JackieOrton1) December 30, 2019
For some, the sight of Easter eggs in shops is already old news.
Twitter user Helen Adams spotted them in a Co-op in Redditch on December 26 and tweeted: “Easter Eggs, at The Co-Op, on Boxing Day. @coopuk please explain”
In response to some customer comments, Co-op tweeted: “As Xmas products sell out and space becomes available on shelves some Easter products may start to appear.
“Many customers like to buy chocolate eggs as soon as they can and we believe it’s right to offer our shoppers choice.”