The Skin Nerd: When clean does not always mean better

Clean skincare is cleaning up, but does it even mean anything in particular? Clean living isn’t an incredibly hip concept, with people across the globe having eaten like cavemen for half of this decade. Clean skincare, on the other hand, is only on the rise now, with brands like Drunk Elephant, REN and Farmacy taking the industry by storm.

Drunk Elephant has only recently been snapped up by Japanese cosmetic giant Shiseido, proving that clean skincare is no longer an indie darling but almost a sector in its own right. Clean skincare isn’t so much about what is in skincare as what is not in it.