RuPaul's Drag Race is inventing a whole new internet subculture and language

Try typing “Yas queen!” or “Shade” or “Don’t Fuck It Up” into a search engine and see what comes up.

Most likely, you’ll get a GIF which originated from RuPaul’s Drag Race. First broadcast in the early 2000s as a niche talent show on relatively unknown US cable channel Logo TV, Drag Race is now big business and has moved to a far more visible new home on MTV’s VH1.