Get The Look: Less is more when it comes to men's skincare

When it comes to men’s skincare, less really is more, writes Rachel Marie Walsh. Men, the beauty industry wants you. Take it from women – conditioned since girlhood to believe that looks can do everything, from raising them several social strata (Cinderella) to making them invisible to society (also Cinderella) — these people want your cash and will undermine your self-confidence until they get it.

Big Beauty will express concern about aesthetic problems you’ve never considered, hint that you’re afflicted and then try to sell you solutions. What they can promise is barely regulated, reiterated from multiple platforms and — because of competition — sometimes just Cheerios of truth just drowning in exaggeration.