Another day, another new label - will we ever reach ‘peak gin’?

As yet another new label is launched, Donal O’Keeffe raises a glass – and wonders if we’ll ever reach ‘peak gin’

Another day, another new label - will we ever reach ‘peak gin’?

As yet another new label is launched, Donal O’Keeffe raises a glass – and wonders if we’ll ever reach ‘peak gin’

Strolling through the red-brick-lined archways of Midleton’s Irish Distillery, I think of an Elvis Costello lyric. “The juniper berry has a very deadly kiss,” sang the artist formerly known as Declan Patrick Aloysius MacManus on his album Punch The Clock, a staggering 36 years ago, “but I would say that something here is very much amiss.”

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