Greg's best friend Rowley is the hero of the new Wimpy Kid book

Jeff Kinney has brought a new character to the fore in the latest instalment of his Wimpy Kid books, writes Hannah Stephenson

Jeff Kinney may be a multi-millionaire thanks to his Diary Of A Wimpy Kid books, but it doesn’t show in his everyday life. Today, he escapes into his garden in Plainville, Massachusetts (population 8,000), away from the noise of his kitchen, where his wife has just switched on the blender.