Mrs Hinch and Zoella: how internet influencers shot to literary stardom – with a very outdated view of women

She has a cockerspaniel called Henry and would rather sew than go out clubbing. Barely a year ago, she was an unknown hairdresser from Essex in the south-east of England. Now Mrs Hinch – aka Sophie Hinchliffe – is an internet sensation, famous for her super bubbly cleaning tips and her regular updates about her husband and imminent first child.

Whether Mrs Hinch is a major part of your life or you’ve never heard of her before, the 29-year-old has certainly made her mark. The interior design and cleaning enthusiast, who rarely even appears in her posts, has built more than two million Instagram followers.