Regulations needed to make social-media influencers be clear about #ads

Times, technology and media are changing. For the first time since the advent of the internet, brands' ad spending on digital media is expected to overtake traditional media in 2019, writes Joyce Fegan

While social media has now become a lucrative workspace for many who call themselves "influencers", it is now so mainstream that it is a sphere closely monitored by both advertising standards, consumer protection and even food safety authorities.