A lot has changed since Wonderbra launched its ‘Hello Boys’ campaign 25 years ago

Our choices have come a long way since the ‘Hello Boys’ campaign was launched 25 years ago, says Rachel Marie Walsh.

It's 25 years since giant billboards carried the car-stopping image of supermodel Eva Herzigova smiling down on her Wonderbra-boosted cleavage with the slogan ‘Hello boys’. A lot has changed since.