Meet the cleaning influencers who are keeping followers clean, calm and collected

Cleaning influencers are having a moment and their content can have a profoundly therapeutic effect on followers. Liz Connor finds out why.

Meet the cleaning influencers who are keeping followers clean, calm and collected

Cleaning influencers are having a moment and their content can have a profoundly therapeutic effect on followers. Liz Connor finds out why.

SOMETIMES a micro-trend occurs that is so bizarre, it’s difficult to comprehend quite how it’s managed to achieve its own pop culture moment.

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