John Lewis, the internet's most patient man, finally got the Christmas ad he deserves

"Hopefully people will be kind about my acting skills, I am no Elton John but who knows, maybe I’ll get tweets about my own film this year."

The John Lewis Christmas ad is one of the seasonal highlights on the run-up to December 25.

But for one incredibly patient man, John Lewis, the day it is released is one of the longest days of the year.