Iceland Christmas ad: banned, but it will help 2018 go down as the year of ‘corporate caring’

By Cathrine Jansson-Boyd

A Christmas advertisement for the UK supermarket chain Iceland, which tells the story of a young girl who tries to help a baby orangutan whose home has been destroyed to create palm oil, will not be broadcast on television. The short animation, voiced by actress Emma Thompson, highlights the devastating impact that deforestation for palm oil plantations has on orangutans.