Making Cents: Sensible shopping can save you up to €2,000 a year

Ken Hughes is an expert in marketing to shoppers and the customer experience and he believes Irish consumers could make major savings on their weekly grocery shop with a little effort, writes Gráinne McGuinness.

Normally focused on maximising how people shop, he is currently working with SuperValu to educate shoppers: “Usually I work on the other side of the equation. As a shopping psychologist I design stores and brands to make people buy more, so SuperValu have brought me on board to do the opposite.”