'CU in the NT' is possibly the most hilarious tourism slogan ever

Would you really wear the t-shirt though?

'CU in the NT' is a new tourism campaign launched by a company called NT Official.

Promoting Australia's Northern Territory (NT) the group are selling t-shirts with the cheeky slogan.

Underneath reads: "The top end. Different from the bottom end."

Ahhhhh.

NT Official says: "Whether you're young or old there's so much to see and do in the NT! Grab your squad and jump in a fourbie and explore the top end!"

Not sure my granny would appreciate this but it caught our attention anyway!

Clever marketing.