FIRST LOOK: Primark opens their first American store today
“Thanks girl, Penneys” has officially made its way stateside, as Primark opens its first American store in Boston today.
Located Downtown, on the corner of Summer and Washington Street, it has attracted a lot of attention.
Probably won't get any sleep tonight because I'm just so excited about going to @Primark tomorrow! #PrimarkUSA is finally here 😍🇺🇸💸
— Mary-Kate (@marykateroffey) September 10, 2015
A digital window display has even been added to the window, counting down the hours.
It's almost party time... #PrimarkUSA pic.twitter.com/e54pvorh4u
— Primark (@Primark) September 9, 2015
The 77,000 square foot, four-storey building in the heart of Boston was designed by the same architect as Selfridges on Oxford Street, and is roughly about the same size as ‘the mecca’ Primark on London’s Tottenham Court Road.
The new @Primark store is what retail dreams are made of 😍 #PrimarkUSA pic.twitter.com/PGmmOPQQ7s
— Katherine Tabinowski (@styletab) September 10, 2015
The company celebrated the launch last night with a two-hour #Primania party, live on Periscope.
Take a look here:
LIVE on #Periscope: And the party has started #PrimarkUSA https://t.co/g6ZipGzonq
— Primark (@Primark) September 9, 2015
LIVE on #Periscope: Dancers in the window #PrimarkUSA https://t.co/77DPLZstbo
— Primark (@Primark) September 9, 2015
So far, the who's who of American bloggers have been loving #PrimarkUSA.
getting this @Primark thing down, no problem #PrimarkUSA pic.twitter.com/58IV1xcCIF
— Leslie Musser (@onebrassfox) September 10, 2015
when @Primark gives you a #selfie stick, there's just no going back #PrimarkUSA pic.twitter.com/8D9xywHQaw
— Leslie Musser (@onebrassfox) August 27, 2015
And it has also caught the attention of Marty Walsh, the Mayor of Boston who has family from Connemara.
He is even set to cut the ribbon at the official store opening today at 11am EST.



