Who knew an ad for baby wipes could be this funny?

Suddenly, changing those nappies doesn’t seem quite so bad anymore…

All new parents learn to recognise that look - you just know what’s coming, and sure enough, that familiar smell soon follows.

Changing those stinky nappies isn’t exactly everyone’s idea of fun, so when the bods at Saatchi & Saatchi were tasked with making a new kind of advert for Pampers, it took some creative thinking.