Photoshoot ends abruptly when rapper takes a tumble

Can't. Stop. Watching.

There is a whole lot of cringe in this video.

During a photoshoot in Clearwater, Florida, this guy took a little bit of a tumble - right into the water. And he had really been trying his best to look cool.

As always with these things, the wait for the inevitable is always the worst part.

He was only trying to save his hat!

We shouldn't laugh though - according to the video desciption, he cut his hand and shin up quite badly because of the oysters lying in wait below the surface.