Irish lads use Times Square billboard to campaign against water charges

Earlier this week, we told you how Supermac’s had taken over a Times Square billboard in a marketing stunt.

Well, it turns out you don’t need that kind of cash to do the same thing - just a cause and a bit of cheek.

Twitter user Brian O’Malley snapped this shot of he and his friends making the most of American Eagle’s giant screen - which they use to post customer photos from inside the shop - to tell the Taoiseach: “Feck your water charges Enda”.

@JOEdotie You think the Supermac's billboard was impressive!! Poppy's Possy touring the US of A!! #NYC #watercharges pic.twitter.com/lXFlJcHfyI

— Brian O Malley (@BOMMER13) October 21, 2014

That’s Darren Sheridan,Odhrán Kealey and Shane Corrigan in the back row, and Brian himself, Padraig Dignan and Michael Walsh in front.

A unique way of engaging in public debate, gentlemen - you’re all on the Government watchlist now.

Hat-tip to Joe.ie who were sent the photo by the lads.