Food experts asked to taste new organic food - which is actually McDonald's

What happens when you serve McDonald's food to supposed experts at an artisan food event?

They make themselves sound completely daft.

Presenter Sacha and Cedrique took their show on lifehunterstv to an annual food conference in Houten, the Netherlands, to perform a taste-test of America's most ubiquitous food export with the supposed experts there.

You may need to switch on the included subtitles, as the original is in Dutch. The button appears as a box with two lines.

The duo pick up a selection of McDonald's meals, slice them up artfully and pop small cocktail sticks in them before serving them up as organic fast-food alternatives.

Wait until 2:25, when the participants are directly asked how it compares to McDonald's - and hear them give a strong opinion about the superior quality.

This has a lot to do with the expectation set by the pair giving out the food. In a 2001 study by researcher Frederic Brochet, he performed a similar experiment with wine - fooling expert taste-testers by putting cheap wine in expensive bottles, and dying white wine red.

Expectations do seem to influence the way we perceive things. So know the next time you tuck into some fast food, don't expect it to be terrible - or perhaps it will be.

— Via r/videos