Supermac's has a new ad campaign - in Times Square

Some distance to go for garlic cheese fries…

Irish purveyor of cheese-and-curry chips Supermac's has started a brand new ad campaign targeted at a different audience - New Yorkers.

The fast-food chain has set up an enormous billboard in the heart of the big apple at tourist hotspot Times Square. And it is huge, taking up the height of a skyscraper.

Pic: @SupermacsIRE on Twitter.

The giant billboard claims "Next Supermac's 2,963 miles … and totally worth it!" and urges potential tourists to "come for the scenery and stay for the food".

2,963 miles (4,768 km)? That's got to be the Eyre Square branch they're referring to…

Yep. Math checks out (roughly).

Still, that's some hike for garlic and cheese fries and a snack box …