Supermac's has a new ad campaign - in Times Square

Some distance to go for garlic cheese fries…

Irish purveyor of cheese-and-curry chips Supermac's has started a brand new ad campaign targeted at a different audience - New Yorkers.

The fast-food chain has set up an enormous billboard in the heart of the big apple at tourist hotspot Times Square. And it is huge, taking up the height of a skyscraper.