Viral ad turns shopping into an extreme sport

They must really have wanted that jacket...

In this very clever ad from outdoors-y brand North Face, shoppers in Korea were challenged to go that bit further for their winter coat.

While browsing the store, the floor beneath them begins to slide back, forcing them to cling to the wall - which is handily equipped with climbing holds. A jacket dangles from the ceiling and the only way to get it is to leap from the wall onto the cushioned ground beneath them.