Dubbed "the internet's best-ever video", a three-minute clip by a Scottish travel agency has gone viral, with 700,000 YouTube views already.
The video by Thorne Travel admittedly features some slightly odd moments (more on that below), but for our money, it’s carried along by a swell of feelgood sentiment and community participation.
Our own Graham Linehan describes it as a "unicorn chaser", an image that purifies the eyes after the slew of bad news and horrible news pictures in recent weeks. (That unicorn idea was coined by BoingBoing.)
We have to agree with Graham on this one. The video as a whole brings a tear to the eye - but what about those odd moments?
Well, in one segment someone from Thorne Travel clicks her fingers and a nearby woman turns into a bride, spinning gleefully in the street. We don’t know why.
In another (black and white this time), a sad little girl drops her Minnie Mouse stuffed toy on the street, and is greeted shortly afterwards by a life-sized Minnie and Mickey while mum looks on.
There’s also a LOT of synchronised striding round the streets by uniformed staff - and one sea captain.
The UK Independent tweeted: "An independent travel agency in Ayrshire has somehow created the internet's best-ever video"
Well - "best ever"??