'What does it take to live a life of fame? … really great lighting.'
Jeff Goldblum is something of an internet sensation. The memorable man from Jurassic Park and Independence Day keeps coming out with internet-friendly gems, and this new advert - for light bulbs - is far, far better than any lad for a household product should be.
From General Electric, the ad is for their smartphone -controlled lighting system, and its 1980s style is just perfect.
The spot was directed by Tim and Eric - a comedy duo known for their work on the Adult Swim network.
Goldblum can add this to the list of viral hits under his belt. Earlier this month he sang lyrics to the Jurassic Park theme song on the Seth Myers show, and he recreated another scene from the famous film for a friend's wedding photo.