Art museum launches hilarious promotion on Snapchat

The Los Angeles County Museum of Art has become quite the cool kid online after they made brilliant and hilarious use of their social media accounts.

The group has always been quite clever in their use of social media for promotions, but their recent Snapchats have gained them a whole new world of attention.

They mix classic art with modern pop culture captions and references that have received hundreds and thousands of shares online.

The LACMA is the largest museum in the western United States and is home to over 120,000 works from all periods of history.

They welcome snapchats from visitors and users of the social media application and can be found on the lacma_museum handle.

H/T: Hyperallergic.com