VIDEO: Watch the exact moment Lionel Messi breaks young boy's heart

You can actually see when it cracks. Oh God. His little face. This is awful.

Oh God.

Oh God.

This is just AWFUL

Argentina stiker Lionel Messi misses a young mascot's outstreched hand in the tunnel before his side's 2-1 win over Bosnia-Herzegovina on Sunday night.

Oh God.

You can actually see the moment his little heart breaks. That face!

Here it is again from another angle.

At a press conference yesterday the Barca maestro denied that the snub was intentional.

“How could it be that I did not want to greet the boy? I just did not realise he was there," he said.

"In fact, I spoke to two other children in the line.

“I would never do such a thing when I have a nephew and young son, I would never do such a thing with a boy.”

(In fairness, we believe him. But THAT FACE. It haunts us).

Meanwhile, in Soccer Stars Not Being Dicks news (intentional or otherwise), here's how Brazil's David Luiz reacted to a young fan running onto the training pitch.

This too...

The best picture of World Cup so far!The best picture of World Cup so far! http://t.co/pYFABjNczP

— Football Hub (@FootbalIhub) June 18, 2014

Faith in footballers: restored.