Nothing like a bit of fun messing with the locals, is there? Especially when they've gone and entered a talent competition.
That's just what Heineken did when they invited some locals down to the Mill Theatre in Dundrum to show off their talents - but didn't tell them the whole story.
"The problem was, the Irish don't naturally seek the limelight," the video tells us. So they tried to fix that.
Yes, it's advertising, but it's quite clever. The faces on the lot of them.
And can we have a moment for the lad spinning the football on a pen in his teeth?
The campaign is part of their "legends" ad series. They put out the call for entries about a month ago with famous faces Conor McGregor, Jen Maguire and Shane Byrne.