How to crash a ferry - on purpose

This is pretty awesome - amazing footage of a 26,000-tonne passenger ferry being driven hard onto land at a shipbreaker's yard in Turkey.
The ship is the 170m MS Ostend Spirit, a car ferry which operated the Dover-Calais route between 1987 and 2012 under ownership of P&O Ferries (when she was called the MS Pride of Calais, ship name fans).