Sony sells waterproof MP3 player - inside bottle of water

Well, this is rather clever.

Tue, 11 Feb, 2014 - 16:35

Well, this is rather clever.

Electronics giant Sony has come up with a novel way of marketing a new waterproof sports MP3 player - which is aimed at swimmers.

The company enlisted the help of an ad agency in New Zealand, who came up with the concept of selling it from swimming pool vending machines - packaged inside a bottle of water.

Watch the clip below:

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Sony sells waterproof MP3 player - inside bottle of water

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