UTV to screen the first ever all Lego ad break

The Lego version of Lenny Henry

The world’s first ad break made entirely from Lego is to be screened by UTV on Sunday.

A series of animated commercials has been made using characters and bricks from the ever popular children’s construction toy.

The ad for confused.com

Stop-motion versions of ads for confused.com, Premier Inn and BT have been given the Lego treatment for the all-plastic break which is being screened during Sunday night’s ‘Dancing On Ice’ heat at around 7.30pm.

Premier Inn

The stunt has been created to promote forthcoming film ‘The Lego Movie’ which is out next week. A trailer for the film will also be screened during the show.

BT

The ‘Lego Movie’ features the voices of stars such as Will Ferrell and Morgan Freeman.

Looks amazing!