Arctic Monkeys think it's a good thing guitar bands aren't as popular as they used to be.
The 'R U Mine?' hitmakers are nominated for Best British Group and Album of the Year at this year's BRIT Awards and like the fact that they stand out with their brand of rock.
The brand's drummer Matt Helders told NME magazine: "If guitars are a dirty word at the moment, then I like that, I think it's a good thing.
"It's hard to say what will happen in 2014, because things are moving quicker than you could ever predict.
"Nowadays you don't walk into a gig and see a band and think, 'That's the next scene' ... Music is instantly available, and by the time you discover it, someone else will have already listened to it and moved on."
The 27-year-old musician thinks guitar bands could become popular again but they need to have good songs and he is still surprised him and his bandmates - including frontman Alex Turner, guitarist Jamie Cook and bassist Nick O'Malley - are so popular.
He explained: "Maybe guitar bands will come back around again and reclaim the charts, but it's all very well me saying that - it all comes down to them, they've got to have songs that are good enough to play on the radio.
"When it's popular [guitar music], it feels like there's something weird going on - like you've hijacked the charts.
"That's how we felt when it happened to us. Even though there were still a lot of guitar bands around at the time.
"We didn't even expect our first single to get into the Top 20, so we definitely felt like we shouldn't have been there."