Santa sticks a smile on everyone's face flying home for Christmas

It's brilliant.

We don't usually like corporate PR videos, but boy, is this one is easily the best Christmas video of the year so far.

Westjet Airlines in Canada brought in Santa Claus for a day to find out what its passengers really wanted for Christmas. Nice way to kill some time before the flight, and a cool bit of advertising, right?

Well, it was actually a whole lot more.

Stick with the video for a few minutes - it takes a while to get going, but is worth the payoff at the end, as Santa turns up unexpected and puts a smile on everyone's face.

The look of happiness on people's faces, the fake snow, the over-excited kids - this, folks, is how you do Christmas PR.