Dublin looking well in this toytown video

It's been a while since we've seen a good toytown Dublin effect to remind us that the capital is actually not too shabby.

The folks from Dublin marketing agency Strategem popped up on their roof one afternoon to take a look at Irishtown, and made this beautiful little video with a miniature effect.

They were clearly inspired by Stephen Duffy's wonderful "tilt-shift Dublin" from May last, which is probably the coolest student art project of the year (and totally worth watching again).

Ever wondered how they do this kind of effect? It's called tilt-shift photography, and it's supposed to fix perspective in photos.

If you're the kind of nerd (like me) who really wants to know how this wizardry works, here's a great little explainer - the tilt part which controls the toytown effect starts at 2.30: