Lads, it's just a phone

Seriously.

The hype and highly anticipate

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But that's nothing compared to the carry-on that was seen in Apple stores today when it went on sale.

The first customer (of the Apple store in Oberhausen) was actually down on his knees in front of the phone. The staff were just as bad getting in on the worshipping action.

If that wasn't enough celebrations continued outside the front of the store as iPhone addicts insisted on sharing their joy.

What's a new iPhone without a guy in a white coat to test its durability in front of the queue

Apparently the police have got involved. This tweeter revealed that the queue was so big that police intervention was required. "Cops are dead serious about not letting you cut the line" - yeah!

Here are some more scenes from around the world:

JapanToday รายงานว่าคิวซื้อ iPhone 5s, 5c ที่โตเกียวตอนนี้ยาวประมาณ 1 กิโลเมตร #โหดมาก pic.twitter.com/hmNfze54wN

— khajochi (@khajochi) September 20, 2013

Think Singapore is #iPhone crazy? Hundreds are queuing up in front of the Apple store in Shibuya, Tokyo pic.twitter.com/HgnlztnHNV

— CNA TODAY (@TODAYonline) September 19, 2013

*If you see me with the new iPhone don't judge me - I need an upgrade - I swear!!