Did you see the GAA's new mascot?

Yesterday's All-Ireland semi-final between Dublin and Kerry was a bit of an epic, by all accounts, with the Dubs crushing the Kingdom with a late avalanche of scores.

As you were taking a breather at half-time, you may or may not have noticed that the GAA took advantage of the occasion to unveil their new mascot.

His name is Fionn, the Irish terrier.

(Picture: @officialGAA via Twitter)

According to the GAA, Fionn's job is to "communicate the GAA ethos and key messages to our members and supporters" which to be honest makes him sound like a junior PR executive rather than a fella in a dog suit.

Fionn is the result of an online competition held by the GAA, with the winning entry inspired by siblings Devin (11) and Saoirse McLoughlin (8) from Ardagh in Co. Longford, who were both in Croker yesterday with their mam and dad.

"In their winning submission the pair described Fionn, a loyal Irish Terrier, as ‘big, strong and healthy like all GAA members should be’ and also felt he would represent team spirit, strength, respect and community identity both at home and abroad," the GAA said.

"A direct descendant of the Irish Wolfhound, Fionn originally came from the hills between Newry and Dundalk in an area known as the ‘Land of Legends’ and his hobbies include Gaelic Football, Hurling, Rounders and Handball."

Looks like a quality full forward #GAAmascot #GAA

— Seamus Conwell (@SeamusConwell) September 1, 2013

Congratulations to Devin and Saoirse, of course, but we profess ourselves a bit dubious about the "Americanisation" of our hallowed national games.

Where will it all end, cheerleaders in Croke Park?

Oh.