Alan Partridge movie premiere set for his hometown of Norwich

The premiere of fictional DJ Alan Partridge’s new film will be held in his home city of Norwich after a campaign by fans.

The film Alpha Papa, starring comedian Steve Coogan, was shot at locations across Norfolk earlier this year.

Since then a Twitter campaign dubbed Anglia Square Not Leicester Square has called for the movie to be premiered in Partridge’s home city.

Today production company Studio Canal tweeted a message from Partridge.

It said: “You can imagine how hurt and litigious I felt when people said I was planning to debut my movie in London instead of Norwich, or that I’d allowed my head to be turned by the prospect of big city fame.”

. @IAmPremiereAlan A message from Alan Partridge... #NorfolkSpring #AlphaPapa pic.twitter.com/SnuNU8W2q3

— StudiocanalUK (@StudiocanalUK) July 8, 2013

The star will greet fans at a lunchtime premiere on July 24 at the city’s Anglia Square before boarding a helicopter to transport him to the London premiere in Leicester Square.

“Any suggestions I’ve hastily cobbled together the lunchtime Norwich screening in response to a local Twitter campaign will be met with the full force of the law,” the message added.