Yes, Paddy Power just went there
You could accuse Paddy Power of many things, but missing a marketing opportunity is not one of them.
Ladies and gentlemen, the Shergar Burger.
The company are also offering odds on "the next species reported to have contaminated beef burgers sold in Irish or UK supermarkets".
(Deer is currently 2/1 favourite with Bigfoot and unicorn the outside shots at 500/1 and 1001/1 respectively, if you must know)
Have they neigh shame? (sorry)
